纽约时报中文网 - 英文原版-英Big American Tech Profits From Chinese Ad Spending Spree
March 7, 2024 2 min 339 words
这篇报道揭示了美国科技巨头从中国广告热潮中获利的现象，这既是商业机智的体现，也彰显了全球化商业的复杂性。科技公司借助中国广告投入实现了可观的利润，但也引发了一系列伦理和安全问题。这种盈利模式需要审慎对待，以确保信息安全和商业道德的平衡。报道未深入探讨科技公司在此过程中的社会责任，这是一个值得深思的议题。在全球商业交融的时代，科技公司的行为影响深远，需要透明度和负责任的商业实践。我们应当审视这种赚取利润的方式，以确保其不损害社会的长远利益。
The trade relationship between China and the United States has plenty of friction. But at least one area is booming: Chinese start-ups looking to establish a presence in the West are spending billions of dollars for advertisements on services owned by some of Silicon Valley’s biggest technology companies.
Temu, the international arm of the Chinese e-commerce giant Pinduoduo, is flooding Google with ads for absurdly inexpensive goods. With an initial public offering looming, the fast-fashion merchant Shein is inundating Instagram with ads for clothes and accessories at rock-bottom prices. Developers of China’s video streaming and gaming apps are dumping marketing dollars into Facebook, X and YouTube to entice potential users.
Meta, the parent company of Facebook and Instagram, said on call with analysts that Chinese-based advertisers accounted for 10 percent of its revenue, almost double over two years ago. In the last year, Temu has placed about 1.4 million ads globally across Google services, and at least 26,000 different versions of ads on Meta, according to Meta’s Ad Library.
“What companies like Temu have done is really just open a fire hose of money that it is pouring into ads,” said Sky Canaves, senior analyst for retail at eMarketer. “You can’t escape their ads across Facebook, Instagram and Google Search.”
The surge in spending shows how interconnected China and the United States remain, despite vigorous efforts by each country to be more self-reliant. The Chinese companies are gaining access to vast audiences of consumers, and the Silicon Valley companies are making money off a market they are otherwise not doing business in.
The marketing blitz is fueled by the global ambitions of Chinese start-ups. At home, the economy is no longer growing by leaps and bounds as it had for years, and companies are subject to a thicket of government rules that have quashed their growth.