The Guardian-China overtakes US as branded coffee shop capital of the world
December 12, 2023 2 min 374 words
这则报道显示中国已经超越美国，成为全球品牌咖啡店之都，店铺数量在过去一年内以近60%的增长率达到了49,691家，超过了美国的40,062家。这标志着中国咖啡市场正在迅速崛起，成为全球咖啡产业的强国。随着本土连锁品牌如瑞幸咖啡和Cotti Coffee的迅速扩张，中国已成为全球最大的咖啡市场。 然而，这也反映了国际咖啡市场的竞争愈演愈烈，国内运营商如韩国的Mega Coffee、印尼的Tomoro Coffee和马来西亚的Zus Coffee正在挑战星巴克的主导地位。星巴克虽然仍然是东亚最大的品牌咖啡连锁，但要应对本土品牌的崛起，必须保持创新和市场适应能力。中国市场对星巴克仍然是最快增长的市场，但其他品牌如Cotti Coffee也在迅速迎头赶上。 这个咖啡狂潮的转变反映了中国市场的巨大潜力和咖啡文化的快速发展。这也将促使国际咖啡品牌重新评估他们在全球最大咖啡市场之一的策略，要在中国取得成功，创新和本土化是关键。
The branded coffee chain craze may trace its roots to a single Starbucks in Seattle’s Pike Place market in 1971, but now China has toppled the US as the country with the most branded coffee shops.
The number of branded coffee shops in China increased by 58% over the past 12 months to a record 49,691 outlets, according to research by World Coffee Portal. That was more than 9,000 in excess of the 40,062 in the US, where the market grew by just 4%. The US had held the crown as the world’s biggest coffee shop market for the entire 20-year history of the research.
Jeffrey Young, the founder and chief executive of World Coffee Portal, said: “The east Asian coffee shop market is clearly experiencing rapid growth led by phenomenal outlet expansion in China, which has fast become a global coffee industry powerhouse.”
The local chains Luckin Coffee and Cotti Coffee rapidly expanded over the past year, adding 5,059 and 6,004 stores respectively. Luckin, founded only six years ago, has 13,273 stores in China, making it by far the biggest operator.
Starbucks, which opened its first shop in China in 1999, opened 785 stores in the country in 2023, taking its total there to 6,806. China is still the chain’s fastest-growing market but Cotti Coffee, founded by two former Luckin executives in August 2022, is rapidly catching up with 6,061.
Starbucks remains the largest branded coffee chain in east Asia, having opened 1,223 outlets in the past year to reach 13,524 stores in 15 markets. However, domestic operators such as South Korea’s Mega Coffee, Indonesia’s Tomoro Coffee and Malaysia’s Zus Coffee are challenging Starbucks’s dominance and increasing their market share.
“As the total east Asian branded coffee shop market matures, rapidly expanding operators are increasingly seeking international growth opportunities,” World Coffee Portal said. “Cotti Coffee has entered South Korea, Indonesia, Japan and Hong Kong since opening its first store in China in 2022, while Luckin Coffee, Kopi Kenangan and Compose Coffee all opened their first international stores within the last 12 months.”