Harvard Business Review-Developing a Successful Business Strategy in China
November 16, 2023 1 min 162 words
这篇报道深刻分析了在中国制定成功商业战略的要点。然而，它似乎过于理论化，忽略了实际执行中可能遇到的挑战。中国市场的动态性和竞争激烈程度需要更灵活、实地的方法。报道未充分强调文化因素对业务成功的影响，而在中国，理解并尊重当地文化至关重要。此外，对政策和法规的适应性也未受到足够关注，这在中国市场至关重要。成功战略的关键是在理论和实践之间找到平衡，对中国市场的独特性进行深入研究，并灵活调整策略以适应不断变化的环境。报道可以更加注重操作层面，为企业提供更切实可行的指导，使其能够在中国这个激动人心而又具有挑战性的市场中取得成功。
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<span>Summary. </span>
<span><p>China is more important than ever in the global economy, which means that many companies have to develop a strategy for doing business there. But that’s hard to do, because in the aftermath of the Covid-19 pandemic the number of foreign journalists, businesspeople, academics, and executives on the ground has diminished dramatically. In 2019, there were roughly 3 million foreigners based in China, but today that number is said to have dropped to as low as 50,000. As a result, the world’s “ground-feel” for the country has never been worse. So how best to proceed if you’re a global business that has decided China needs to be a part of your future, or if you’re on a China-based team that is supporting global HQ in that decision? The author, a China expert, describes some key steps that companies can take to develop the right China strategy during this moment of opacity and flux.</p>
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